What are 'Surprise Mini Brands,' the new toy craze selling out?

This stocking stuffer-sized toy is selling like hotcakes, but older generations have probably never heard of it. The hottest toy this holiday season is 5 Surprise Mini Brands, according to data rel…

Foodie Mini Brands Series 1 (5 Pack)

Save 20% On This 5 Surprise Toy Mini Brands Mystery Capsule

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

5 Surprise Zuru Mini Brands Series 3 Miniature Items To Unbox Review

5 Surprise Mini Brands - Mini Convenience Store Playset by ZURU (Series 4) Exclusive and Mystery Collectibles : Everything Else

How L.O.L. Dolls Became the Dopamine Hit of a Generation - The New York Times

Mini Brands are the latest bizarre toy craze to sweep the nation, and they're filling me with existential dread - The Washington Post

Foodie Mini Brands Series 1 (5 Pack)

5 Surprise Mini Brands - Mini Mart Playset by ZURU (Series 4) Exclusive and Mystery Collectibles : Everything Else

5 Surprise Mini Brands Mini Mart Playset Series 3 by ZURU with 5 Exclusive Mystery Mini Brands, Store and Display Your Mini Collectibles Collection! : Everything Else

STORE & COLLECT ALL YOUR MINI BRANDS: What better way to display your collection of real minin brands than in a mini shopping world? UNBOX, BUILD

5 Surprise Mini Brands - Mini Mart Playset by ZURU (Series 4) Exclusive and Mystery Collectibles