The Hero Products and Gen Z Influencer Strategies Behind E.L.F.'s Breakthrough

Learn about the hero products and TikTok marketing strategies E.L.F. used to win over Gen Z influencers and expand its earned media footprint.

Write the Ship • A Journal of Student Writing 2022-2023 by

Write the Ship • A Journal of Student Writing 2022-2023 by

How Big Brands Are Using TikTok To Reach Gen-Z And Millennial

Glossy 50: Fashion and Beauty Changemakers 2020 - Glossy

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z

5 Essential Strategies for Marketing to Generation Z

How legacy beauty brands are aging down to reach Gen Z

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood

e.l.f. Beauty: Gen Z's Favorite Beauty Brand Earns 57 Billion

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

e.l.f. Skin is here – the fourth portfolio brand from the