M&M's introduces first new character in a decade

M&M's has announced its first new mascot in a decade, "Purple," designed to encourage acceptance and inclusivity through her earnest self-expression. Mars will also release a new flavor in early 2023, Caramel Cold Brew M&M's.

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M&M's Introduce First New Character In A Decade, With Purple M&M Representing' Acceptance' And 'Inclusivity' - Network Ten

M&M'S introduces first new character in a decade

M&M unveils purple as its first new colour in more than a decade

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M&M's Introduces Its First New Character for Over a Decade